Surviving a hurricane is never about navigating through the wind or trying to dodge it. It is about being aware of your resources, deploying them in a fashion that balances the sacrifice in resources with the nature of scarcity to be managed upon survival. It is in the post survival selections, which ought to be well thought of and clearly articulated, where the essence of strategic crisis management is to be truly claimed. This is the essence of the ACME approach for Strategic Crisis Management as an enshrined school of thought, well established in the course design of our Strategic Crisis Management Institute.